Amazon Reduces Buyer’s Remorse
I learned something interesting today about Amazon and how their system works hard to prevent “buyer’s remorse”. When an Amazon customer places an order on the Amazon website, that order is not sent to the third-party seller (such as myself) for ninty minutes. When the buyer places the order by commiting to the purchase and providing payment information, the seller’s inventory is reduced by the quantity of the purchase.
During the ninty minutes between the time the buyer places the order and the seller receives the order, the buyer has the option of cancelling the order for any reason. If the order is cancelled, the seller’s inventory is increased again and the seller is never notified of the cancelled order.
What an incredible system Amazon has to prevent buyer’s remorse! Of course, this 90-minute time-delay was not created specifically for the benefit of third-party Amazon sellers but we appreciate a platform that works so well and from which we get to reap the benefits.
