Website Tuneup: Make Sure Your Website Uses the EASY Button Approach
There is no question that the online market is competitive and that website owners need to do everything possible to make it EASY for customers to communicate with you once they find you on the web and to place orders quickly. Online shoppers, often in a hurry, are not likely to go searching through your website to find how to contact you or how to place an order.
1. Make sure you have your contact information someplace easily visible on EVERY page of your website, not just the Home Page or the Contact Us / About Me Page.
2. Make sure you have an email signature with COMPLETE contact information that you insert at the end of every outgoing email, such as the order confirmation email.
3. Every postcard, newsletter (online or offline), sale flyer, and catalog needs to have contact information easily visible.
Enlist the assistance of a friend or family member. Ask them to sit at your computer and pull up your website. Ask them (a) to locate your contact information and see how long it takes them and (b) ask them to place an order for a specified product and watch how easy or difficult it is for them to do so. The K-I-S-S approach of keeping it simple is an incredibly important concept for website owners.
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We think we might have higher conversions if we put our contact information at the top of the page — always visible when the page is opened.
TekGems
October 13, 2008
Thanks for the good info.
I would add that I learned it was polite to have a “Top of Page” button at the bottom of each web page.
implog
October 16, 2008