eBay Refugees – What Should you Name your New Website?

Posted on June 6, 2008. Filed under: eBay, Tips & Hints - Website Sales | Tags: , , , , |

This article is a continuation of TheBrewsNews series for the eBay Refugee.  Choosing your domain name is one of the most important decisions you will make during the process of building your own ecommerce website.


1. Should your Domain Name match your eBay store name?


Personally, I manage multiple eBay Powerseller accounts and for each of them I registered the domain name that matches my eBay store name.  My reasoning is that I wouldn’t want to build up a good eBay reputation only to let someone else register the domain name to take advantage of that good brand name.  Also, it is easier for customers who see me on eBay to remember the name of my online website since it is the same as my eBay name!  Of course, if you plan to differentiate your ecommerce website in such a way that an association with your eBay store would have a negative impact then it is better to choose a domain name that is different from your eBay store name.  If you plan on using eBay solely as a dumping ground then you would not want your ecommerce customers to see you selling on eBay at drastically reduced prices.   In that instance, they would simply bypass your website and go straight to you on eBay.
2. Should your Domain Name be long or short?
Domain names can be up to 67 characters in length.  Shorter domain names are generally easier to remember, take less time to type in the URL, and are less susceptible to typos.  However, it is increasingly difficult to find a relatively short domain name that has not already been taken.   Long domain names do have their advantages because they fare better in a number of search engines, especially if the long domain name includes good keywords.   As a general rule of thumb, the shorter the domain name the better as long as it is intelligible and easy to remember. 

3. Are hyphenated names a good choice?

It is difficult for users to remember to include the hyphens when typing in your domain name.  And when happy customers recommend your site to others, having to verbally explain where there are hyphens in the URL make it difficult to take advantage of word of mouth advertising.  Hyphenated domain names do, however, generally receive better placement in searches because search engines can distinguish the keywords more easily. 


4. Should you register a domain name with .com only?

A domain name with a .com extension is the most sought after because it gets higher placement in the search engines and it is easier for most people to remember.  If you decide to choose a domain name with something other than .com (such as .net) then be sure to promote your business with the FULL domain name.  Otherwise, people simply assume your business name has a .com at the end for your website address.  And you don’t want to promote your competitor!


5. How long should you register my domain for?

Considering that you NEVER want to lose your domain name because of a simply oversight (case in point –  George Bush’s Library website was lost because someone forgot to renew the registration!) and it is relatively inexpensive to pay for 10 years of registration, you will probably want to pay for several years’ registration.  Also, search engines generally don’t give as good placement to new domain names that will be expiring within the next year. 

Be sure to check back again for more news about how to transition from eBay to your own ecommerce website.


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