Amazon Does Allow Sellers to Set Shipping Charges
It is a common misconception that Amazon dictates what shipping costs every seller charges. Our Amazon Seller Central Account allows us to establish our own shipping rates. We are able to decide where we want to ship, what shipping service levels we want to offer, and finally we are able to decide how we want to have shipping calculated.
Where We Want To Ship:
Continental P. O. Box
APO / FPO Street
APO / FPO P. O. Box
Alaska and Hawaii Street
Alaska and Hawaii P. O. Box
U.S. Protectorates Street
U.S. Protectorates P. O. Box
Brazil, Mexico, South Africa
Shipping Service Levels We Can Offer:
Item / Weight Based Calculation
As an Amazon seller, we can choose the (1) Item / Weight Based Shipping Calculation
So, for example we can charge $5.99 per shipment and then $1 per pound. So, if a customer purchases 3 items with a total weight of 4 pounds, the shipping cost will be calculated as $9.99.
Alternatively, we can charge $5.99 per shipment and $2 per item. So, if a customer purchases 3 items with a total weight of 4 pounds, the shipping cost would be calculated as $11.99.
Note that we can use either the total item or total weight based approach for each region to which we ship and for each shipping service level we offer.
or we can choose the (2) Banded shipping calculation.
Banded Shipping is based on the total dollar value of the order and different banded shipping costs can be calculated based on region and shipping service level.
Amazon does not ask buyers to evaluate sellers on shipping costs, unlike eBay where buyers are asked to give their opinion about the reasonableness of a seller’s shipping cost. Instead, Amazon buyers decide in advance whether they think a shipping cost is reasonable / unreasonable as they intelligently consider the shipping cost in their purchasing decision prior to actually buying the item.
All other things being equal, an Amazon seller with the lowest TOTAL cost (item + shipping) will receive placement above other sellers when search results are returned. But an Amazon seller’s shipping cost is not more important in placement than a seller’s performance statistics (on-time shipping, returns, customer feedback, etc). In contrast, on eBay, the reasonableness of a seller’s Shipping Cost is one of the single most important statistics since, of the four detailed seller ratings, it is the one that buyers consistently rate the lowest. And it is, therefore, buyers’ opinion-based ratings of Shipping and Handling that is an important factor in a seller’s ultimate placement in the eBay search results along with determing a seller’s invoice discounts.
As a seller, I prefer being “graded” on statistics that can be objectively measured such as the number of orders I shipped late or the number of customer returns I had rather than being graded subjectively on a buyer’s opinion about the reasonableness of my shipping and handling cost, a cost which was known to them in advance of the purchase.