Amazon Sends Emails to Toy & Hobby Sellers Giving Specifics about Criteria for Holiday Season Selling

Posted on September 22, 2009. Filed under: Amazon | Tags: , , , |



Amazon Toys & Games Selling Guidelines – Success for 2009 

This year, Amazon is sending out emails to their Toy and Hobby sellers letting each merchant know if they are on track to sell on Amazon during the busy holiday season.  I like how the email doesn’t just have a general “you are on track” or “you are NOT on track” message but rather Amazon’s email gives specifics about each line item requirement.


Below is the email we received today:


—–Original Message—–

From: Amazon Services <>

To: My email address

Cc: My other email address

Sent: Tue, Sep 22, 2009 12:57 pm

Subject: Your Toys and Games Selling Account

Hello from,

As you may know, implements certain selling criteria in the Toys &
Games store during the holiday season. We are writing to let you know your
current performance relative to those criteria:

- Merchant's first sale on must be prior to 09/16/2009 (sale does not
need to be Toy-specific): [Yes]
- Merchant must have processed and shipped at least 25 orders (do not need to be
Toy-specific) during the 60 consecutive days preceding 11/1/2009: [Yes]
- No greater than 1% short-term defect rate as of 11/1/2009:  Current short-term
defect rate: [0.0%]
- No greater than 2.5% pre-fulfillment cancel rate for the trailing 30-days
preceding 11/1/2009:  Current 30 days pre-fulfillment cancel rate: [0.0%]
- No greater than 5% late shipment rate for the trailing 30-days preceding
11/1/2009: Current 30 days late shipment rate: [0.0%]

You can view your current performance metrics at any time in your Seller Central

Based upon this performance, you are currently on track to meet our criteria for
selling in the Toys & Games store during the holiday season. We appreciate your
commitment to providing a high-quality customer experience. 

Thank you for selling at


Amazon Services

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